Hipcraft is a Kansas City-based consultancy established in 2016 that specializes in diagnosing and building marketing and business systems for owner-operated companies. Rather than functioning as a traditional retainer-based agency, the firm focuses on identifying operational constraints and building custom workflows to resolve issues related to lead generation, customer conversion, and business scalability. Their core services revolve around five pillars: Revenue systems, which include lead capture, CRM implementation, and automated follow-up sequences; Ecommerce services, encompassing store merchandising, conversion path optimization, and subscription lifecycle flows; and Customer acquisition, where they integrate search, paid advertising, content creation, and email marketing into a unified system with shared tracking. Additionally, the firm provides Automation and AI services to shift manual, repetitive tasks into automated workflows, as well as Intelligence services, which involve developing reporting dashboards and conducting customer research to provide a single source of truth for business decision-making. Hipcraft serves owner-operated businesses and has extensive experience within the digital ecommerce, search, and conversion sectors. Their methodology centers on a three-step engagement model: an initial paid diagnostic phase to identify the specific constraint throttling growth, a custom build phase, and an operational handover. Led by founder and principal CJ Rooney, the firm emphasizes that the same individual who scopes the project is responsible for building the technical implementation, drawing on a decade of experience in product launches and digital business management. The firm serves clients nationally from their Kansas City headquarters, positioning themselves as a systems-oriented partner rather than a conventional marketing vendor.
Hipcraft has helped our company, Family Stories Project in countless ways. Their patience in getting our company up to speed, getting noticed, and converting customers has been invaluable. I am confident we are on the right path to increased sales and market share due to their guidance and expertise as SEO experts. Thank you Hipcraft!
I found Hipcraft aimlessly searching the web for seo marketing. From the first phone call with CJ he was extremely personable and kind, he had great ideas for my campaign. He walked me through the estimated timeline and their detailed process, as a technically challenged person like myself I greatly appreciated his patience. If any issues ever arose he was very fast to fix. I’m thrilled with his services so far and look forward to continuing seo business with Hipcraft! These guys know everything search optimization and have vast knowledge on the quick moving seo world. I highly recommend!
This company helped us to improve our search rankings. From the first month of using this company, our website's rankings improved drastically. Though I was a bit skeptical of using this service (since I was burnt in the past by other SEO agencies), these are guys I trust to do a solid job at improving our visibility in search engines and helping us to get earn more business from new customers online!
CJ is awesome! He was incredibly generous with his time on the phone, helping me brainstorm the best ways to go about SEO and SEM with an incredibly small budget. I look forward to finding new ways to collaborate in the future!
Hipcraft has helped us from day 1 to conceptualize, develop and promote a website for our local business using SEO. We started receiving more calls and online form submissions due to their efforts with search marketing. I was skeptical at first for utilizing their service, though, I can confidently say it was a wise choice to do business with Hipcraft. More leads and customers has helped us grow our business!
