MassLive Media
📍 1350 Main StMassLive Media Group is a Massachusetts-based full-service agency that specializes in data-driven media solutions for a diverse range of clients. Operating as a division of Advance and Advance Local, the agency leverages its relationship with global media companies to inform its marketing plans. Their core service offering spans comprehensive marketing strategy, creative design, campaign planning, and execution. The agency follows a structured methodology starting with discovery and research to identify client goals, moving through campaign planning, creative development, and asset creation, to technical setup, launch, and ongoing optimization and reporting. They offer services both as a full-service agency partner or as external consultants for in-house marketing teams. Their approach emphasizes data and analytics, utilizing tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, and MatchCraft to monitor performance, manage conversion pixels, and optimize real-time campaign engagement. They serve various industries including banking and finance, healthcare, education, recruitment, and travel and tourism. By implementing A/B testing on creative assets and consistently measuring performance against defined KPIs, MassLive Media Group focuses on turning marketing efforts into measurable business outcomes. Their team is supported by a large-scale parent company structure that provides additional access to resources, including their well-known digital publication, MassLive.com.
