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⭐ 4.6 (5 reviews)

CBC Automotive Marketing

📍 56 Industrial Park Rd

+1800-222-2682 Visit Website

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CBC Automotive Marketing is a full-service agency dedicated exclusively to the automotive industry with over 40 years of experience. The agency provides a comprehensive suite of marketing services designed to support independent dealerships across the United States. Their core service offerings include search engine marketing, social media advertising, and conquest email campaigns to help dealerships capture online demand. They also manage programmatic display advertising and unified analytics dashboards tailored to a dealership's specific inventory and brand voice. Beyond digital efforts, CBC handles broadcast marketing, which encompasses planning, buying, and producing CTV and OTT streaming TV, traditional TV and cable, radio, and streaming audio, as well as out-of-home advertising. A significant component of their methodology is the buyer survey program, which collects first-party data directly from customers at the point of sale to inform budget allocation and marketing strategy. Creatively, CBC develops bespoke brand assets including commercials, spots, and billboards, specifically tailored to each dealership without the use of standardized templates. The agency differentiates itself through its independence from manufacturer-mandated preferred vendor programs, allowing them to focus entirely on the individual goals of the dealership. They serve independent dealerships throughout the United States, utilizing a strategy that emphasizes market-specific knowledge rather than generalized playbooks. By integrating creative production, media buying, and data analysis under one roof, CBC provides a unified approach to dealership advertising that spans the entire customer journey from initial discovery to the point of sale.