fluent imc
📍 90 Bridge St Ste 312Fluent IMC is an integrated marketing communications agency based in Westbrook, Maine, that focuses on analyzing brand ecosystems to improve visibility and engagement. The agency provides a variety of services, including marketing and communications audits, qualitative audience research, and the development of annual marketing strategies. Their approach to client work spans customized projects, ongoing agency partnerships, and fractional leadership roles, such as serving as an interim CMO or marketing director. Fluent IMC’s core service offerings include paid media campaign strategy and execution across broadcast and digital channels, earned media strategy, and media pitching. The firm also manages brand identity projects, including go-to-market campaigns, as well as thought leadership and executive visibility programs designed to build credibility. Additionally, they provide media training to ensure spokespeople can engage effectively with the media. The agency works with a diverse range of clients, including non-profits, banking institutions, and local initiatives. Their past project portfolio includes organizations such as Machias Savings Bank, Avesta Housing, GoNetspeed, and the Southern Maine Agency on Aging. The team at Fluent IMC features multidisciplinary professionals including strategists and graphic designers. Their methodology is rooted in the principles of Integrated Marketing Communications (IMC), prioritizing a cohesive brand message across owned, paid, earned, and shared media channels. The agency has been recognized for its work, including receiving seven Golden Arrow Awards for their communications campaigns.
