Northern Lights Marketing
đ 15 Mackworth LnSplinternet Marketing & SEO is a digital marketing agency specializing in search engine optimization, paid search advertising, and WordPress-focused web development. The agency provides comprehensive digital strategy services, with a core focus on helping small businesses and service-area operations navigate search engine performance and data analytics. Their service offerings include technical SEO, which encompasses managing structured data, robots.txt files, canonical tags, and core web vitals, alongside content marketing strategies designed for AI-driven search environments. In the realm of paid media, the agency manages Google Ads campaigns, implementing conversion tracking, attribution modeling, and smart bidding strategies to optimize ROAS. They provide specialized support for GA4 setup and configuration, including the implementation of Consent Mode v2 and Google Tag Manager. Splinternet Marketing also addresses local search needs, providing services for Google Business Profile management, multi-location SEO, and reputation management. Their development team focuses on WordPress and WooCommerce platforms, ensuring technical alignment between content structure and search engine visibility. The agency emphasizes a data-backed approach to SEM, focusing on reconciling reporting across Google Search Console, Google Ads, and analytics platforms to ensure accurate measurement of paid and organic performance. By addressing the specific requirements of e-commerce sites, including WooCommerce SEO and conversion tracking, they help businesses maintain compliance and visibility despite shifting search trends and algorithmic changes. Their methodology is heavily research-based, frequently addressing technical shifts like AI overviews and rich result deprecations to protect long-term digital visibility for their clients.
