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Michigan Creative

📍 535 W William St #4n

+1734-764-9270 Visit Website

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Michigan Creative functions as the dedicated marketing and communications agency for the University of Michigan community. Operating as a unit within the Office of the Vice President for Communications, the agency provides specialized marketing services exclusively to U-M campuses and Michigan Medicine. Their core service offerings encompass a broad spectrum of integrated marketing activities, including the development of strategic campaigns, high-level marketing consultation, and visual storytelling through design. The agency provides specialized web design and development services tailored to the university's digital infrastructure. Furthermore, Michigan Creative manages paid media campaigns to optimize specific outcomes, such as academic program application submissions and campus awareness initiatives. Their work extends to editorial writing for websites, advertising management to maximize reach across the university footprint, and integrated brand identity design. The agency emphasizes a methodology rooted in a deep understanding of the university's mission, specific brand guidelines, and key institutional initiatives. By operating as an internal agency, they leverage their proximity to the institution to align creative output with the university's broader communication networks and institutional goals. While their primary service area is defined by the three U-M campuses and Michigan Medicine, their work encompasses multi-channel promotion ranging from digital media optimization to physical branding assets, such as editorial photography and specialized publication projects. Their approach combines traditional creative services—including design planning and photo shoots—with data-driven marketing efforts aimed at engaging students, faculty, and stakeholders within the Michigan ecosystem. The team functions as a central resource for other university departments, offering ongoing support and professional consulting to ensure the effectiveness and cohesion of marketing efforts across the institution.