⭐ 5 (6 reviews)

Highland Group

📍 645 Cherry St SE #200

+1616-528-8936 Visit Website

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Highland Group is a full-service branding and digital marketing agency based in Grand Rapids, Michigan. The firm operates as a creative studio, providing a comprehensive range of services that spans brand identity, brand strategy, and graphic design, including naming, art direction, illustration, and branded environments. Their digital capabilities include website and web application development, content strategy, search engine optimization (SEO), digital and brand advertising, social media management, and email marketing. In addition to these core marketing functions, the agency offers communications support, public relations, video production, animation, and podcasting services. Highland Group serves a diverse client base that includes global corporations, privately held organizations, small businesses, nonprofits, cultural institutions, and educational organizations. Their portfolio features work for various sectors, including real estate and manufacturing. The agency distinguishes its methodology by focusing on business growth strategies, aiming to help organizations reach larger audiences, transform to meet cultural shifts, and bring products to market. They emphasize a partnership approach, acting as an extension of their clients' internal teams to modernize brand positioning and align messaging with growth goals. Beyond creative and strategic planning, Highland Group provides technical services such as web hosting, analytics, and messaging testing to support ongoing campaign performance. They are a certified B Corp, reflecting their commitment to specific social and environmental standards. The agency maintains a physical presence at 645 Cherry Street SE in Grand Rapids, where they have cultivated long-term partnerships, some spanning over a decade, with regional and national clients.