A unique technology for dealerships wanting to reach more prospects
ZeroSum
📍 1331 Lake Dr SE #100Catalyst IQ is a full-service digital marketing agency that focuses specifically on the automotive industry, serving car dealerships, dealer groups, and OEM programs. The company operates as a comprehensive marketing ecosystem built on its proprietary MarketAI technology, which tracks real-time data from nearly 20,000 franchise and independent dealers to inform advertising and lead generation strategies. The agency provides specialized advertising management services, designing campaigns for automotive retail clients. Their web development division focuses on building high-performance dealership websites optimized for mobile speed and conversion. Catalyst IQ also maintains a robust SEO and AEO (Answer Engine Optimization) practice, ensuring clients rank for specific vehicle models and appear in AI-driven search results. Beyond core traffic-driving services, the agency manages lead capture operations, providing personalized offers and dynamic email campaigns designed to convert website visitors into customers. They utilize one-tap lead technology to deliver verified contacts directly into client CRM systems. The agency's approach relies on the integration of their MarketAI intelligence engine with human expertise; their team of account managers provides strategic recommendations and white-glove service to interpret data and refine marketing performance. With 22 certifications from major automotive OEMs, Catalyst IQ maintains a specialized focus on the automotive retail sector, assisting businesses ranging from single rooftops to large-scale enterprise OEM programs. Their service history includes a background as Lead Solution, providing established expertise in digital engagement and lead conversion. The company is based in Ada, Michigan, and offers its platform and managed services to automotive retailers across the United States.
Customer Reviews(6)
ZEROSUM generated a lot of service business especially after we pivoted away from mailers and used ZEROSUM exclusively. Just before selling our business our SERVICE volume was amongst the top in the country . We were not event top in our local market before ZEROSUM …. Highly recommend them if you want to grow your service business .
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