Roots Marketing is a full-service marketing agency based in the Midwest, operating out of Grand Rapids, Michigan. The firm provides a comprehensive suite of services that encompasses marketing strategy, digital advertising, and technical website development. Their marketing service offerings include search engine optimization (SEO), local SEO and Google Business Profile management, pay-per-click (PPC) management services, email marketing, content marketing, and AI-driven SEO strategies. Beyond purely promotional activities, the agency emphasizes visual and technical design, offering branding services, print design, and custom website design and development tailored to the unique needs of their clients. Additionally, they provide managed hosting and ongoing website support to ensure technical stability for their clients' digital assets. The agency distinguishes itself through a methodology that avoids 'one-size-fits-all' solutions, preferring to build bespoke development and marketing plans based on the specific goals of each business. They advocate for a flexible contractual model, noting that they do not require long-term marketing contracts, which they view as a point of difference in the industry. Their work portfolio demonstrates experience in brand refreshing, custom content development, and WordPress website design and builds, serving various logistics and business service clients. Roots Marketing positions itself as a partner for businesses looking to ground their marketing efforts or position existing activities for growth. They maintain dedicated lines for sales and support and utilize a variety of platforms to deliver their services, including WordPress, while integrating technical SEO and AI-supported tactics into their workflows.
Roots Marketing has been a game-changer for us. They have worked with us every day making sure our site for Bond Products Inc is up and running smoothly. Everyone who works there is so kind and patience when we ask them many questions as we learn how it all works. We would highly recommend them to anyone. They are diligent and persistent!
Tom, Christa, Rachel, and Mary are all fantastic—serious, knowledgeable, and always relevant. We’ve been working with Roots and their previous affiliates for nearly 20 years, and they continue to deliver at consistently high levels with a fast turnaround. A solid, reliable team we trust. I highly recommend Roots Marketing.
We just recently engaged with Roots Marketing! And, so glad that we did. They have responsive to our needs, identified cost savings opportunities, and have demonstrated their subject matter expertise for website marketing services! Encourage other organizations to consider Roots Marketing!
The Corporate Conversions team helped us migrate and host our website, and the results were immediately impressive, improved uptime, faster page load speeds, and support from a dedicated local team. We genuinely enjoy working with them, and whenever we have a need, they’re quick to jump in and get it handled.
Tom and his team are great! With ample experience in project needs of all sizes, the thoughtful approach taken to completing work and delivering on expectations makes choosing Corporate Conversions a no brainer!
