⭐ 5 (15 reviews)

Backcountry Digital

📍 10650 County Rd 81 #208

+1763-657-1000 Visit Website

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Backcountry Digital is a full-service marketing agency providing strategic support and digital solutions primarily for businesses in the outdoor and adventure industries, as well as local service-based companies. Their core services include business consulting, systems and logistics analysis, website development and deployment, and front-end marketing execution. The agency assists clients with day-to-day operations by managing search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns, alongside comprehensive content creation. For retail and manufacturing clients, they provide specialized eCommerce marketing solutions designed to help brands compete effectively in broader markets throughout the year. The agency also focuses on brand uniformity across social media platforms and the technical implementation of digital marketing systems, including domain and hosting management. Their target client base includes manufacturers and retailers of outdoor gear for activities such as hiking, fishing, hunting, camping, and skiing, as well as businesses in the boating, water sports, and firearms sectors. They also serve local businesses including resorts, spas, salons, fitness centers, construction firms, and professional home services. The agency differentiates itself through a performance-driven approach, incorporating performance-based modifiers into their client contracts to align their success with their clients' bottom-line growth. Their methodology begins with a formal business audit to inventory existing marketing assets, traffic sources, email systems, and technical logistics before creating a tailored growth plan. Beyond execution, the firm emphasizes training and the ongoing management of a client's digital infrastructure. By positioning themselves as fractional CMOs and CROs, they aim to support the entire lifecycle of a business, from initial system setup and account streamlining to ongoing revenue generation.