Modern Impact
📍 100 S 5th St Unit 1000Modern Impact is a brand performance agency that integrates media, technology, and creative services to engineer business outcomes. Their service model collapses the traditional silos between advertising disciplines, utilizing a proprietary approach that incorporates agentic AI and intelligent systems to manage and optimize marketing efforts. Within their Strategy and Data division, the firm provides brand positioning, consumer research, communications strategy, and social media and influencer strategy. Their media capabilities encompass programmatic advertising, paid search, paid social, and AI-powered media optimization, alongside integrated media strategy and channel management. The agency's creative wing handles brand identity development, integrated campaign creation, content creation, user experience and interface design, packaging design, and in-store experience design. Furthermore, Modern Impact provides technical and MarTech support, including systems integration, database architecture, web and app development, eCommerce solutions, and custom reporting. Modern Impact maintains a footprint with office locations in Minneapolis, MN, and Los Angeles, CA. Their methodology centers on an agile, iterative approach intended to drive measurable growth across multiple channels and touchpoints. The agency emphasizes a collaborative, embedded model where they integrate directly with client teams to co-create solutions. Their work is grounded in programmatic foundations, with a specific focus on navigating the modern shift toward AI-driven consumer behavior and agentic commerce, ensuring that brands remain visible and competitive in digital marketplaces.
