HACKTICS
Hacktics is a performance marketing and paid media agency specializing in attribution, measurement infrastructure, and growth strategy. The agency focuses on resolving the common industry problem of misaligned tracking by prioritizing a 'measurement-first' approach before initiating ad spend. Their core service offering involves auditing and rebuilding client measurement stacks, which includes analytics setup, tag management, and the implementation of a proprietary fingerprint tracking layer. This technical foundation allows them to tie ad platform conversion events directly to actual revenue rather than vanity metrics like impressions or clicks. Hacktics manages paid media campaigns across major platforms, including Meta, Google Ads, and TikTok. They offer two primary engagement tiers: one focused on full media management and measurement, and another that incorporates creative strategy. Their creative services support the performance of these campaigns by monitoring ad fatigue and optimizing assets to ensure continuous revenue generation. Hacktics primarily targets growth-stage businesses, with specific messaging tailored toward contractors and organizations using the CompanyCam platform. Their methodology emphasizes scaling budgets only after a sound tracking foundation is established, ensuring that marketing spend is optimized based on real-world closing data. With over 10 years of experience in paid media, creative production, and attribution, the agency has managed seven figures in ad spend and helped scale significant revenue growth for clients in the field trades space and beyond. They focus on reconciling multi-platform conversion data across Google, Meta, and TikTok to eliminate reporting discrepancies and provide clarity on which specific advertisements generate customer calls and sales.
