Part and Sum
đ 33 35th St a600Part and Sum is a strategic growth agency that positions itself as a bolt-on partner for brands seeking to align strategy, creative, and media into a cohesive growth system. The agencyâs primary focus lies in translating complex human and data-driven insights into actionable marketing systems. Their service offerings include brand development and identity design, commercial messaging optimization, and the execution of performance-driven media campaigns. By gathering inputs from multiple angles to identify untapped demand, category white space, and messaging gaps, the firm assists clients in high-stakes environmentsâsuch as product launches, enterprise-level initiatives, and market expansion. They provide support through a model that emphasizes testing assumptions and refining creative assets to ensure they resonate with target audiences. Notable client work includes projects with JPMorgan Payments, where they handled brand playbook development and audience intelligence, as well as Bluevine and Notion, where they focused on customer acquisition and campaign management. The agency serves a diverse range of industries, including financial services, digital banking, and the technology sector. Part and Sum distinguishes itself through an approach rooted in disciplined, actionable, and testable insights, claiming to have helped clients generate over $1 billion in incremental revenue since their inception in 2018. Their internal team composition is characterized by a high degree of entrepreneurial experience, with 50% of staff having founded or managed their own businesses and 80% having early-stage startup experience, allowing them to integrate effectively with the internal teams of their clients.
