⭐ 4.9 (7 reviews)

The Charles Group NYC

📍 200 Broadway Ste 307

+1212-226-8929 Visit Website

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The Charles Group is a full-service creative and digital marketing agency founded in 2011 by CEO Aaron Edwards and CCO Samantha Edwards. Headquartered in Lower Manhattan, the agency operates additional offices in Chicago and London. The agency is structured around five integrated practice areas: Strategy and Consulting, Campaigns and Content, Branding and Visual Design, Technology, and Media. Their service offering includes comprehensive brand strategy, media buying, performance-based creative development, user experience design, custom web development, content production, CRM management, and programmatic advertising services. The Charles Group maintains a strategy-first methodology, prioritizing research, data, and audience insights to inform every creative decision, aimed at connecting brand storytelling directly to commercial outcomes. Their client portfolio includes Fortune 500 companies and global luxury brands across sectors such as fashion, beauty and skincare, hospitality, technology, B2B, spirits, and real estate. Notable clients include Cartier, HP, Marriott Bonvoy, Birkenstock, Aveda, Omega, IWC, ZO Skin Health, Erno Laszlo, and St. Regis Hotels. The agency has received industry recognition, including Webby Awards and Pencil awards for their work. Their approach is characterized by managing all projects in-house, distinguishing themselves from purely execution-focused agencies by emphasizing the integration of strategy, media, design, content, and technology to serve both global luxury houses and enterprise-level corporations.