Converge
📍 242 W 36th St.Converge is a full-service performance marketing agency that focuses on connecting media, creative, data, and technology to drive measurable ROI for clients. The agency emphasizes a holistic marketing approach, rejecting the traditional model of siloed teams in favor of a unified strategy. Their core services revolve around media buying and activation, creative asset development, and data-driven performance measurement. They specifically target clients looking to capture current demand while simultaneously building long-term growth pipelines. A key differentiator in their methodology is the integration of proprietary data intelligence, exemplified by their internal first-party data marketplace, 'Cove,' which provides identity-based customer intelligence to inform campaign strategies. Converge works with businesses to modernize performance marketing efforts, as evidenced by their work with partners such as Parkwest Casinos. Their approach is heavily rooted in data, citing the management of over $5B in media spend, the generation of 1M+ leads, and the utilization of over 1,000 unique data source partners. The agency maintains a focus on accountability and demonstrating the value of every marketing dollar spent, aiming to turn marketing departments into profit centers for their clients. They provide insights into current trends and media strategy through executive-level expertise, including internal leadership dedicated to media activation and measurement.
