Silverlight Digital
📍 15 E 32nd StSilverlight Digital is an independent, woman-owned digital media buying agency that specializes in data-driven media strategy, planning, and execution. The agency focuses on human-centered industries, providing advertising solutions specifically tailored for healthcare, pharmaceutical, financial services, clean energy, and non-profit organizations. Their service offerings cover a broad range of digital and traditional media channels, including search engine marketing (SEM) and search engine optimization (SEO), social media advertising, and programmatic ad buying. Beyond digital channels, they facilitate integrated media buys across connected TV, linear TV, out-of-home (OOH) and digital out-of-home advertising, streaming audio, radio, and print. They also assist clients with email marketing campaigns and sponsored content placements with specialty journal publishers. A key component of the Silverlight Digital methodology is the use of AI-powered insights, predictive intelligence, and performance modeling to optimize media budgets and ensure cross-channel efficiency. As a certified Google Premier Partner, the agency leverages tier-one support and advanced platform access to benefit their clients. They emphasize a collaborative, transparent approach, positioning themselves as an extension of their clients' internal teams to manage media strategies. The firm is recognized for its ability to handle complex, regulated industry requirements, ensuring that media plans are not only effective but also aligned with specific target audience behaviors, ranging from healthcare providers and patients to shoppers and B2B professionals. Their operational structure combines large-agency experience with a small-agency model, allowing for flexible, responsive management.
