Ascend Digital Agency
Ascend Digital Agency is a specialized marketing firm that focuses exclusively on serving roofing and home services contractors. The agency distinguishes itself by providing industry-specific expertise, avoiding generalist strategies to focus on the unique operational needs of contractors generating between $2 million and $20 million in annual revenue. Their service suite encompasses a comprehensive approach to digital growth, starting with professional web design and development to build a high-performance digital infrastructure. Their search engine marketing strategy includes both PPC paid advertising management and technical SEO, with a forward-looking focus on AI-driven search experiences and answer engine optimization. Local search visibility is addressed through dedicated Google Business Profile setup and optimization, alongside professional listings management to ensure local market dominance. Beyond tactical execution, the agency provides marketing strategy and technical audits to identify revenue leaks and scale client operations. Content marketing and video production services are also utilized to support brand building, ensuring that contractors move away from relying on low-quality shared lead platforms. A core component of their methodology is transparent, data-driven reporting; the agency implements real-time dashboards for every client to link marketing expenditures directly to signed contracts and revenue, specifically moving away from vanity metrics like click-through rates. Led by founder Michael Stearns, the agency positions itself as a technical partner that understands the specific dynamics of the trade industry, such as supplemental billing and seasonal demand patterns, rather than acting as a traditional lead-generation vendor.