Directing Design, Inc. is a specialized digital marketing agency dedicated to serving the construction and home building industry. Founded by Michael Hutchinson, the agency leverages direct experience within the Home Builders Association sector to provide tailored growth solutions for home builders, remodelers, trades contractors, and construction-related associations. The agency's core service offerings include custom high-performance website design and development, search engine and answer engine optimization, and the management of targeted paid advertising campaigns. Beyond traditional marketing, Directing Design focuses on operational efficiency through AI development and CRM automation consulting, helping businesses modernize workflows. They provide specific support for local digital presence through Google Business Profile optimization and online reputation management. Additionally, the agency manages specialized promotion systems for industry-specific events like home parades and facilitates the creation of referral partner networks. Directing Design serves a range of markets, with notable presence in Oklahoma City, Wichita, Dallas, Tulsa, Overland Park, Fort Worth, Norman, Kansas City, and Houston. Their methodology combines strategic consulting with technical implementation to help clients generate leads, automate sales follow-ups, and elevate their brand reputation. The agency's history is rooted in providing creative solutionsâranging from web design to event promotionâspecifically engineered for the construction community.
Michael and Direct Design did the cover design for my novel, "Another Round of Presidential Spirits," and I could not be happier with it. It was a challenging task, but their execution more than matched my most ambitious vision. I absolutely love it. He will do my next novel design too, and the next one after that . .
A highly impressive marketing and website expert, really knows his stuff! Every time Michael and I discuss websites he comes up with fantastic ideas and approaches, but still keeps things 'grounded' with realistic timeframes and costings. Very easy to work with too, always responsive.
Michael and his team are great! They continually asked questions to better understand what my needs were, then provided me with exactly what I was looking for. What more can you ask for!!!
Loved working with this company to help set up our Marketing. I highly recommend them.
I have worked with Directing Design on a number of projects. They have always been on time and on budget. The design work is top class. They don't just focus on the creative elements but genuinely want to help you generate new business. They delivered quality traffic to our corporate website on a monthly basis."
