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Acumen Legal Marketing
📍 429 Fourth Ave Ste 1000Acumen Legal Marketing is a specialized agency focused on providing marketing services exclusively to law firms. Founded by individuals with a legal background, the company combines legal industry knowledge with specialized marketing tactics. Their core service offerings include direct mail campaigns, where they utilize public arrest records to send daily docket mailings to potential legal clients. They handle the design and tracking of these mailers to support growth for their attorney clients. In the digital space, the agency provides paid search advertising management, including the development of custom landing pages, tracking of ad spend and performance, and market analysis to adjust campaigns based on competitor activity. Furthermore, they provide website design and development services tailored to legal practices. The agency also offers services in local SEO and video production, noting that they can produce commercials for law firms as part of their marketing offerings. Acumen employs a process-driven methodology that starts with researching a client's position in the market and analyzing competitors, followed by the development of actionable marketing plans. This is followed by deployment and monthly reporting on investment value and performance. The agency emphasizes a partnership model, choosing to work with a limited number of clients to ensure dedicated support and measurable results, with a policy of offering programs without long-term commitment requirements. They serve a nationwide client base, specifically referencing direct mail capabilities across Indiana, Maryland, Missouri, New Jersey, Ohio, and Pennsylvania. The agency's history is rooted in the founders' legal experience, aiming to provide a specialized vendor solution that acts as a partner for law firms.
Customer Reviews(5)
Wonderful team. Always responsive and EXCELLENT with marketing strategy and lead-generation.
I have been an Acumen client since 2014. For years, their direct-mail product was responsible for 90% of my business. It delivered consistent results month after month and was largely responsible for helping me establish a successful practice in a market where I was an unknown commodity at the outset. Recently, with growth and diversification in mind, the Acumen team helped me build a new website and launch SEO and PPC campaigns with great success. I cannot recommend them highly enough.
Acumen took over our website and direct mail marketing. They freed up our staff, saved us money, and have done a tremendous job. If you have a law firm that needs help with marketing give Pete a call!
We have been using Acumen since our formation. From the very beginning they have continually met and exceeded our expectations. When they added digital marketing to their portfolio we jumped at the opportunity to hire them to rebuild our website, implement SEO strategies and pay per click marketing! The response has been incredible! Without hesitation would we recommend their services not only to the legal field but quite frankly any business.