Hoffmann Murtaugh
š 100 S Commons #102Hoffmann Murtaugh is an integrated media and strategy-first agency focused on connecting brand messaging with performance marketing for mid-market brands. The agency operates with a methodology that seeks to eliminate silos by bridging the gap between brand strategy, paid media activation, and data measurement. Their service offerings are divided into distinct departments: Brand Strategy, where they establish positioning to improve cross-channel relevance; Integrated Media, which encompasses full-funnel paid strategies designed to drive measurable business results; and Content and Creative, which focuses on producing insight-driven assets tailored to specific audiences to ensure conversion. Additionally, the firm provides specialized support in Analytics and Attribution to translate raw marketing data into business intelligence, Influencer and Social programs aimed at turning audience attention into scalable engagement, and PR and Communications services to help brands secure media coverage and manage reputation. Hoffmann Murtaugh positions itself as a media-native partner for organizations looking to move beyond simple vanity metrics like impressions and clicks, prioritizing instead senior-level strategic input and outcomes that correlate to growth and revenue. The agency emphasizes a nimble approach, favoring direct strategic partnership over bloated service structures, and utilizes a comprehensive analytical frameworkāreferred to as MeaSUREāto ensure that every marketing dollar spent is accounted for in relation to business goals.
