⭐ 5 (2 reviews)

Spruce Strategies

📍 Serving Columbia, SC

+1803-413-6354 Visit Website

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Spruce Strategies is a boutique marketing agency specializing in services for tourism regions, city districts, and Destination Marketing Organizations (DMOs). The agency focuses on driving visitor growth and long-term economic impact through strategic marketing initiatives. Their core service offerings include comprehensive marketing strategy and consulting, social media marketing to build audience engagement, and digital advertising campaigns designed to connect visitors with local destinations. Spruce Strategies also provides branding services to help districts define and promote their unique character. The firm targets tourism leaders, business improvement districts (BIDs), and regional destination managers. Their methodology centers on local storytelling, leveraging the voices of business owners and community members to highlight local gems and encourage travel. Based on client results, their approach has demonstrated success in audience growth and digital performance, with specific mentions of exceeding the performance of prior Google advertising consultants. The team consists of over 13 professionals who joined together during the pandemic to focus specifically on helping local communities increase their visibility to target audiences. While they operate with a national scope for tourism entities, their work is rooted in the specific needs of local districts.