Buffalo Groupe is a full-service, integrated marketing agency headquartered in Charleston, South Carolina, with additional office locations in Washington, DC, Portland, Oregon, Charlotte, North Carolina, and Colorado. The agency functions as an integrated firm offering a wide array of specialized services, including creative development, public relations, digital and paid media management, web design and development, client strategy, and event planning. Their 'Private Club Studios' division specifically handles marketing and video storytelling services, while their in-house research team tracks consumer movement and behavior to inform strategy. The agency employs approximately 100 staff members. Their service methodology is centered on 'escape marketing,' a philosophy of identifying unique brand stories—distilled into what they term 'five-second stories'—to guide all creative touchpoints and marketing efforts. They focus primarily on the luxury and leisure sectors, with deep-seated expertise in the golf, outdoor, real estate, and travel industries. By leveraging data from their 15-person research team, they analyze audience demographics and psychographics to connect lifestyle brands with consumers seeking high-end escapes.
I got to work with the team at Rawle Murdy creating videos for a TDA in Western North Carolina. The Rawle Murdy team put a lot of work into organizing every detail of the video project, they showed up prepared and worked hard to make every detail just right. I found them to be extremely professional and a pleasure to work with and I know the client was happy as well.
