SwayCo Social is a digital marketing agency based in Amarillo, Texas, providing a comprehensive range of services to clients both locally and nationally. The agency acts as either an extension of an existing team or as a full-service marketing engine for its clients. Core services include the development of marketing strategies, management of social media accounts, paid advertising campaign execution, web design and development, and graphic design. Additionally, the firm offers specialized production services, including AI-driven video creation. Their methodology focuses on measurable lead generation, brand elevation, and audience engagement, with a specific emphasis on creating content that drives action. SwayCo Social maintains experience across several sectors, including healthcare, education, ministry, advocacy groups, and small businesses, tailoring their approach to meet industry-specific requirements such as compliance. The agency is led by founder Makinsey Taylor Law, COO/CFO Nicole Anderson, and Director of Content Nicole Makinsey Cockrell. While physically rooted in the Texas Panhandle, the agency manages projects for a diverse range of organizations worldwide, ranging from large-scale website builds to cartoon animations and high-volume lead generation campaigns. Retainer structures are tiered based on business location and scale, with specific service packages designated for local small businesses versus national clients. They report significant performance metrics for clients, including substantial increases in web traffic and webinar registrations, alongside reductions in cost-per-registrant metrics.
SwayCo has been amazing to work with. The level of professionalism, creativity, understanding of individual client's needs, responsiveness, and attention to detail is all top-notch. They're also a pleasure to work with--friendly, communicative, good people. Highly recommend!
