Stryde
Stryde is a specialized digital marketing agency focusing exclusively on the growth of D2C and ecommerce brands. With a history spanning over 13 years in agency operations and over 20 years in search marketing, the company centers its service offerings on three primary growth channels designed to help businesses move past the $1M to $15M annual revenue plateau. Their approach to SEO centers on driving measurable revenue rather than just site traffic, with a specific focus on optimizing product pages and developing category architecture and content marketing strategies. In the realm of paid advertising, Stryde manages Google Ads campaigns including Search, Shopping, and Performance Max, alongside retargeting initiatives intended to maximize return on ad spend and minimize budget waste. A distinct service component is their work in AI search optimization, specifically AEO (AI Engine Optimization) and GEO (Generative Engine Optimization), which focuses on ensuring brands are recommended by AI platforms like ChatGPT, Perplexity, and Googleβs AI overview features. Stryde works exclusively with product-based direct-to-consumer and ecommerce brands that possess established product-market fit. Their target client profile consists of founders and marketing leaders looking for long-term channel investment. While their expertise is applied across various sectors, they highlight specific industry experience in baby and kids products, fashion and apparel, home goods, and pools, hot tubs, and saunas. The agency positions itself as a strategic partner that uses proprietary data sets to help brands bridge growth gaps within six months or less. They provide additional resources to their clients, including an ecommerce marketing podcast, newsletter, and blog, to support ongoing education regarding search trends and ecommerce scaling strategies.
