Ellis & Co. Digital
đ 237 Thistle DrEllis & Co. Digital is a specialized marketing agency focused on generating leads for residential contractors and service-based businesses. Headquartered in Salt Lake City, Utah, the firm caters to established owner-operated businesses within the home services sector, including concrete contractors, landscapers, remodelers, deck and fence builders, as well as those specializing in basement finishing, roofing, HVAC, plumbing, and electrical services. The agency operates primarily as a lead generation partner, helping these contractors build a consistent online presence to reduce reliance on purely referral-based business models. Their service methodology is bifurcated into two main stages. The 'Foundation' stage is designed for businesses needing to build or rebuild their digital presence; this encompasses website design and development, technical tracking and analytics setup, and the optimization of Google Business Profiles. This phase also focuses on establishing review and reputation management systems. The 'Growth' stage is aimed at businesses ready to scale their lead flow, building upon the foundational elements by adding ongoing local SEO, management of Google and Facebook advertising campaigns, and continuous conversion rate optimization. Ellis & Co. Digital emphasizes an approach where the client retains full ownership of all assets, including websites, ad accounts, and data. Their operational model prioritizes transparency, providing clients with consistent monthly updates and plain-language reporting on lead performance and campaign optimization efforts. By focusing exclusively on residential service businesses, they provide industry-specific expertise intended to help contractors shift from reactive, feast-or-famine lead cycles to predictable, high-intent inbound demand. The agency uses paid search and social advertising to generate immediate momentum while concurrently developing long-term organic visibility to lower customer acquisition costs over time.
