Laurelhurst Digital
đ 600 1st AveLaurelhurst Digital is a fractional digital strategy practice founded and operated by Keith Appleby, Ph.D. The business positions itself as a middle-ground solution between individual freelance support and full-service agencies, offering dedicated digital strategist services. Core services center on paid media management, specifically focusing on Google Ads and Facebook Ads. The practice provides comprehensive support for conversion tracking, Google Analytics, and the configuration of Google Tag Manager to ensure data integrity and performance measurement. Additionally, the practice offers technical expertise in website optimization for WordPress and Shopify platforms, ensuring that the digital infrastructure aligns with broader marketing objectives. The service model is structured around standardized retainers that include active account monitoring, recurring video meetings, and custom performance dashboards. The practice operates with a service window primarily between 7:00 AM and 7:00 PM PST, providing professional communication and ongoing account maintenance. Keith Appleby brings an academic background in sociology and quantitative methodology to the practice, which informs his approach to analyzing human behavior, analytics, and marketing data. The business emphasizes long-term, relationship-based engagements rather than project-based work, prioritizing responsiveness, transparency, and the application of technical expertise to drive profitable campaigns. Clients range from individual business owners to established digital organizations, with the practice frequently serving as an external 'secret weapon' for account management and strategy refinement. The business is based in Seattle, Washington, and maintains a focus on delivering high-level digital strategy with a personalized service cadence.
