Understanding Category 2020: Headwear
The Headwear category, identified by the numeric ID 2020, is part of the Apparel & Accessories hierarchy. This classification is specifically for items designed to cover or adorn the head, and it is a crucial component for accurately categorizing inventory in your Merchant Center feed.
This category covers a wide variety of hats and caps designed for outdoor, formal, or casual use. Examples from the US market include structured fitted baseball caps, wide-brimmed straw hats for sun protection, felt fedoras, western-style outback hats, and classic herringbone scally caps. Whether you are selling performance-oriented trekking hats or stylish wool felt hats, this is the appropriate destination for your head-covering products.
Do not use this category for items belonging to neighboring sections such as Bandanas & Headties, Hair Accessories, Earmuffs, or Balaclavas. If your products are specific types, you should consider using the subcategories Headdresses, Turbans, or Fascinators for better precision. Additionally, do not place baby-specific headwear here, as those belong in the dedicated Baby & Toddler Clothing Accessories category.
Use a subcategory instead of the main Headwear category if your product is a specific type like a fascinator, turban, or headdress to ensure the most granular classification possible for your items.
In your feed, use the ID 2020 or the path Apparel & Accessories > Clothing Accessories > Headwear. Because this is apparel, Google generally expects you to provide specific attributes like color, size, gender, and age_group to ensure your ads are displayed correctly.