Can I use product_type instead of google_product_category?

No, product_type is for your internal classification. Google requires google_product_category to properly categorize your items for the shopping index.

Is it mandatory to use the ID 2271?

You can use either the numeric ID 2271 or the full path string. Both are acceptable, but the ID is language-independent and often preferred for stability.

What happens if I leave the google_product_category field blank?

Google will attempt to assign a category automatically. However, this is risky as the automated process may choose an incorrect or overly broad category.

Google product category

Dresses

Category ID2271

Full path for the feedApparel & Accessories > Clothing > Dresses

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Petal & Pup Kelda Dress
Lulus Button-Front Tiered Midi Dress
Madewell Tucked Long Sleeve Mini Shirtdress
Loft Dolman Mini V-Neck T-Shirt Dress
Altar'd State Macy Gingham Mini Dress
Old Navy Fit & Flare Prairie Midi Dress
Lands' End Cotton Jersey Tiered Mini Dress
Abercrombie & Fitch Bra-Free Dylan Midi Dress
H&M Tie-Detail Button-Front Dress
Maurices Bare Printed Smocked Waist Midi Dress
Ralph Lauren Linen Shirtdress
Anthropologie Twofer Tiered Sleeveless Dress
Fashion Nova Sleeveless Scuba Boat Neck Sweet Sunday Midi Dress
Free People Marsai Maxi Dress
Lilly Pulitzer Bingley Dress

Dresses Category Overview

The Dresses category, identified by the numeric ID 2271, falls under the path Apparel & Accessories > Clothing > Dresses. This category is designed for standalone garments that serve as a primary body covering, usually combining a bodice and skirt into one cohesive piece.

What Belongs in This Category

Use this category for general-purpose dresses that do not fit into specialized subcategories. Examples from the US market include midi dresses, mini shirtdresses, T-shirt dresses, and fit-and-flare prairie dresses. These items generally feature various lengths, sleeve styles, and fabrications like cotton jersey or linen. Ensure your items are not categorized as specific types like wedding attire or children's wear.

What Does Not Belong Here

Do not use this category for products that have their own dedicated classification within the taxonomy. Exclude the following items:

Wedding & Bridal Party Dresses: Use the specific category for these specialized garments.
One-Pieces: Includes rompers or jumpsuits that are not dresses.
Baby & Toddler Clothing: Always use this specific category for items intended for infants.
Traditional & Ceremonial Clothing: Use this for specific cultural or formal garments.

Category Implementation

In your Google Merchant Center feed, provide the attribute google_product_category as either 2271 or Apparel & Accessories > Clothing > Dresses. Because this is an apparel item, you must also provide mandatory attributes including color, size, gender, and age_group to ensure your ads perform correctly and comply with Google's feed requirements.

Frequently asked questions

Can I use product_type instead of google_product_category?: No, product_type is for your internal classification. Google requires google_product_category to properly categorize your items for the shopping index.
Is it mandatory to use the ID 2271?: You can use either the numeric ID 2271 or the full path string. Both are acceptable, but the ID is language-independent and often preferred for stability.
What happens if I leave the google_product_category field blank?: Google will attempt to assign a category automatically. However, this is risky as the automated process may choose an incorrect or overly broad category.

This category in other languages

ru: Предметы одежды и принадлежности > Одежда > Платья
uk: Одяг та аксесуари > Одяг > Сукні