Google product category

Outerwear

Category ID203
Full path for the feedApparel & Accessories > Clothing > Outerwear

All deeper subcategories

  • Chaps5506
  • Coats & Jackets5598
  • Rain Pants5514
  • Rain Suits3066
  • Snow Pants & Suits5909
  • Vests1831

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

  • Patagonia Torrentshell Rain Jacket
    Patagonia Torrentshell Rain Jacket
  • Old Navy Classic Jean Jacket
    Old Navy Classic Jean Jacket
  • Loft Corduroy Trim Quilted Jacket
    Loft Corduroy Trim Quilted Jacket
  • UNIQLO Double Face Relaxed Long Coat
    UNIQLO Double Face Relaxed Long Coat
  • Key Frontenac Rip Stop Soft Shell Jacket
    Key Frontenac Rip Stop Soft Shell Jacket
  • H&M Scuba Knit Jacket
    H&M Scuba Knit Jacket
  • Biker Jacket
    Biker Jacket
  • KEY Apparel Citadel Chore Coat
    KEY Apparel Citadel Chore Coat
  • Nils Gstaad Faux Fur Jacket
    Nils Gstaad Faux Fur Jacket
  • Lands' End Squall Packable Waterproof Raincoat
    Lands' End Squall Packable Waterproof Raincoat
  • Rain Pants
    Rain Pants
  • Burberry Heritage Kensington Trench Coat
    Burberry Heritage Kensington Trench Coat
  • Dickies Unlined Eisenhower Jacket
    Dickies Unlined Eisenhower Jacket
  • Cotton On The Mother Puffer Jacket
    Cotton On The Mother Puffer Jacket
  • Patagonia Nano Puff Jacket
    Patagonia Nano Puff Jacket

Outerwear (ID: 203)

The Outerwear category, identified by ID 203 and the path Apparel & Accessories > Clothing > Outerwear, is designated for garments specifically intended to be worn over other clothing for protection from the elements. This classification is a critical level-three category within the Google Product Taxonomy.

This category includes a wide variety of protective layers designed for outdoor use. Based on current US market data, items that belong here include classic jean jackets, quilted jackets, long coats, soft shell jackets, scuba knit jackets, biker jackets, chore coats, faux fur jackets, trench coats, and puffer jackets. These items are strictly defined by their function as an outer layer for warmth or weather shielding.

Products that do not belong in this category include items falling under neighbouring categories such as Baby & Toddler Clothing, Pants, Shorts, Sleepwear & Loungewear, Swimwear, Shirts & Tops, Underwear & Socks, Skirts, Suits, Dresses, Uniforms, One-Pieces, Activewear, Skorts, Traditional & Ceremonial Clothing, Wedding & Bridal Party Dresses, and Outfit Sets. Do not place items like dedicated business suits or evening dresses here, as they have their own specific categories.

Always choose a more specific subcategory if the item fits into Vests, Rain Suits, Chaps, Rain Pants, Coats & Jackets, or Snow Pants & Suits to improve feed relevance.

To map this category, use either the ID 203 or the string Apparel & Accessories > Clothing > Outerwear in your google_product_category attribute. Remember that for this apparel category, you must provide mandatory attributes like color, size, gender, and age_group to ensure your ads display correctly.

Frequently asked questions

Should I use google_product_category or product_type?
You should use google_product_category to define the item within Google's taxonomy for categorization. Use product_type for your own internal site navigation or custom categorization.
Is the google_product_category attribute mandatory?
It is optional, but providing it is highly recommended. If you omit it, Google will attempt to categorize your product, but the result may be inaccurate.
Do I need to include attributes like size and color for outerwear?
Yes, for apparel items in this category, Google typically expects you to provide size, color, gender, and age_group to improve ad performance and data quality.

This category in other languages

ru
Предметы одежды и принадлежности > Одежда > Верхняя одежда
uk
Одяг та аксесуари > Одяг > Верхній одяг