Is it mandatory to use the google_product_category attribute?

It is optional, but strongly recommended. If you omit it, Google will attempt to classify your items automatically, which can often lead to errors or overly broad categorization.

Should I use the ID or the full path?

Both are acceptable to Google. The numeric ID 538 is often preferred because it is language-independent and less prone to typographical errors in your feed.

How does this differ from the product_type attribute?

The product_type attribute is a free-form field for your internal organizational needs. The google_product_category must strictly follow the official Google taxonomy tree.

Google product category

Baby Carriers

Category ID538

Full path for the feedBaby & Toddler > Baby Transport > Baby Carriers

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Ergobaby Embrace Carrier
Infantino Flip Convertible Baby Carrier
Boppy ComfyFit Adjust Hybrid Baby Carrier
BabyBjörn Baby Carrier Harmony
Beco Baby Carrier
Nuna CUDL Clik Carrier
Colugo Baby Carrier
Momcozy Baby Carrier
Moby True Wrap Baby Carrier
LILLEbaby COMPLETE All Seasons Baby Carrier
Baby K'tan Original Baby Carrier
Konny Baby Carrier Flex Airmesh
Graco Cradle Me Lite Baby Carrier
Tushbaby Hip Carrier
WildBird Aerial Buckle Wrap

Understanding the Baby Carriers Category

The Baby Carriers category is identified by the numeric ID 538 and sits within the path Baby & Toddler > Baby Transport > Baby Carriers. Assigning this category ensures Google accurately recognizes your products within the broader baby transport market segment.

What Belongs in Category 538

This category is intended for wearable devices designed to transport infants and toddlers. Based on product examples from the US market, this includes items such as structured buckle carriers, hybrid wrap-style carriers, and ergonomic hip seats. Examples include:

Ergonomic buckle carriers and convertible front-facing designs.
Hybrid wrap-style carriers that offer soft fabric support.
Specialized hip seat carriers for quick carrying assistance.
Lightweight, breathable mesh carriers designed for various weather conditions.

What Belongs Elsewhere

Products that do not fall under wearable carriers belong in other segments. Specifically, Baby & Toddler Car Seats should be placed in their dedicated category for safety-rated vehicular restraints. Additionally, all mobile frames designed to push a child, such as Baby Strollers, must be categorized accordingly. Do not place transport accessories like stroller rain covers or car seat bases in this category, as these belong to their respective accessory groupings within the taxonomy.

Using the Category in Your Feed

You may use either the ID 538 or the full path Baby & Toddler > Baby Transport > Baby Carriers in your google_product_category attribute. While this attribute is technically optional, providing the most specific category manually helps avoid inaccurate automated classifications by Google that could negatively impact your campaign performance.

Frequently asked questions

Is it mandatory to use the google_product_category attribute?: It is optional, but strongly recommended. If you omit it, Google will attempt to classify your items automatically, which can often lead to errors or overly broad categorization.
Should I use the ID or the full path?: Both are acceptable to Google. The numeric ID 538 is often preferred because it is language-independent and less prone to typographical errors in your feed.
How does this differ from the product_type attribute?: The product_type attribute is a free-form field for your internal organizational needs. The google_product_category must strictly follow the official Google taxonomy tree.

This category in other languages

ru: Товары для новорожденных и маленьких детей > Средства для перевозки детей > Сумки-кенгуру
uk: Товари для новонароджених і маленьких дітей > Засоби для перевезення дітей > Сумки-кенгуру