Understanding the Brochures Category
The Brochures category, identified by ID 5884, falls under the path Business & Industrial > Advertising & Marketing > Brochures. This category is designed for professional print services and physical marketing collateral used to promote businesses and events.
What Belongs in This Category
This category is intended for customizable printed marketing materials. Based on common product types found in the US market, appropriate items include:
- Custom brochure printing services
- Bi-fold and tri-fold pamphlets
- Specialized paper products featuring raised foil or UV finishes
- High-volume printing projects for professional distribution
What Does Not Belong Here
Products that do not fall under the category of printed brochures should be excluded. If your items are related to exhibition hardware or point-of-sale stands, they belong in the neighboring categories of Trade Show Counters or Trade Show Displays. This category is strictly for the flat, printed paper materials themselves, not the furniture or structural display equipment used to hold them.
How to Use in Your Feed
In your Google Merchant Center feed, you can populate the google_product_category attribute using either the numeric ID 5884 or the full path: Business & Industrial > Advertising & Marketing > Brochures. Providing this category is optional, as Google may attempt auto-classification, but specifying it ensures accuracy. Remember that this category is distinct from the free-form product_type attribute, which you can use for your own internal inventory organization without affecting Google's categorization logic.