Google product category

Manufacturing

Category ID1470
Full path for the feedBusiness & Industrial > Manufacturing

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

  • Bolton Tools Pan & Box Brake Industrial Brake Sheet Metal Bending Machine
    Bolton Tools Pan & Box Brake Industrial Brake Sheet Metal Bending Machine
  • U.S. Industrial Toolroom Surface Grinder
    U.S. Industrial Toolroom Surface Grinder
  • U.S. Industrial Precision Gear Head Engine Lathe
    U.S. Industrial Precision Gear Head Engine Lathe
  • U.S. Industrial Machinery Hydraulic Press Brake
    U.S. Industrial Machinery Hydraulic Press Brake
  • U.S. Industrial Machinery Hydraulic Shear
    U.S. Industrial Machinery Hydraulic Shear
  • U.S. Industrial Machinery Hydraulic Ironworker
    U.S. Industrial Machinery Hydraulic Ironworker
  • U.S. Industrial Machinery Radial Arm Drill Press
    U.S. Industrial Machinery Radial Arm Drill Press
  • Offset Printing Machine
    Offset Printing Machine
  • Mingda 3D Printer
    Mingda 3D Printer

Understanding the Manufacturing Category (ID 1470)

The Manufacturing category, identified by the ID 1470, is a specific classification within the Google product taxonomy used to organize professional-grade equipment and machinery intended for production environments. It sits under the broader umbrella of Business & Industrial and represents the terminal level of this specific branch in the taxonomy. Using this category correctly is essential for merchants selling specialized fabrication, machining, and industrial production tools to ensure that Google's automated systems correctly interpret the technical nature of the inventory.

What Belongs in Manufacturing

This category is designated for heavy-duty hardware and machinery that performs mechanical tasks, physical transformation of materials, or industrial-scale production. Based on examples observed in the US market, this category includes items such as sheet metal bending machines, surface grinders, engine lathes, hydraulic press brakes, industrial shears, and ironworkers. Additionally, high-end 3D printing equipment intended for industrial or professional production, as well as offset printing machinery, fall under this designation. When classifying products here, focus on items that are fundamentally designed to create other products or components within an industrial, factory, or workshop setting. These tools are typically heavy, stationary, and powered by industrial-grade electrical or hydraulic systems, distinguishing them from smaller consumer-grade hand tools or simple workshop accessories.

What Does Not Belong in Manufacturing

Because the Business & Industrial sector is vast, it is easy to misclassify products that seem industrial but actually belong to specialized neighbouring categories. If you are selling items that fall under these other segments, you must use their respective paths rather than the Manufacturing category to ensure your product feed remains compliant. Products that do not belong here include:

  • Construction: Tools and machinery primarily for building sites, excavating, or structural assembly.
  • Agriculture: Equipment used for farming, harvesting, or livestock management.
  • Forestry & Logging: Specialized equipment for timber harvesting and processing.
  • Mining & Quarrying: Tools designed specifically for extraction operations.
  • Medical and Dentistry: Clinical or diagnostic machinery and specialized surgical tools.
  • Science & Laboratory: Analytical equipment and research-grade apparatus.
  • Food Service: Commercial kitchen equipment, ovens, or food preparation machinery.
  • Material Handling: Equipment for moving or lifting materials, such as forklifts or conveyor systems, unless they are integral to a specific manufacturing process.
  • Automation Control Components: Standalone sensors, PLCs, or electrical control hardware that function as parts rather than primary manufacturing machines.
If an item fits into one of these professional domains, it must be mapped to that specific category to ensure the product appears in the correct search results for specialized buyers.

How to Use This Category in Your Feed

The google_product_category attribute is optional but highly recommended to avoid incorrect automated categorization. You have two options for implementation in your feed: use the numeric ID or the full path string. Both methods are equally valid and are recognized by Google Merchant Center.

  • Numeric ID: 1470
  • Full Path: Business & Industrial > Manufacturing
When submitting this in your feed, ensure you use the exact path structure provided. While this attribute does not require the additional product data fields often seen in apparel (such as size, color, or gender), providing accurate data ensures that your products are categorized reliably. Remember that the product_type attribute is distinct from this field. You should use product_type to define your own internal taxonomy or descriptive labels, while keeping google_product_category strictly aligned with the official Google taxonomy. By providing the ID 1470, you signal to Google that your inventory consists of professional manufacturing machinery, which helps align your product listings with the expectations of industrial buyers searching the US market.

Frequently asked questions

Can I use the product_type attribute instead of google_product_category?
No, product_type is an optional, free-form field for your own classification. The google_product_category attribute is what Google uses to understand your product's place in their taxonomy.
Is it better to use the ID or the full string for the category?
Both are fully supported by Google. Using the numeric ID (1470) is often preferred as it is language-independent and less prone to formatting errors.
Does choosing the right category affect my ad reach?
The category helps Google assign the correct policies and attributes to your product, which improves relevance. It does not limit or restrict who can see your ads.

This category in other languages

ru
Бизнес и промышленность > Производство
uk
Бізнес та промисловість > Виробництво