Lifts & Hoists Category Overview
The Lifts & Hoists category, assigned ID 131, resides within the Material Handling branch of the Google product taxonomy. It is designed to capture equipment engineered for the vertical movement, lifting, or lowering of heavy loads within commercial, industrial, or workshop environments.
Products included in this category
This category encompasses specialized machinery for lifting and suspended movement. Examples of products found in the US market include various electric cable hoists, overhead cranes, compact electric chain hoists, and portable power winches. These devices are primarily used for industrial rigging and shop floor load management tasks.
What belongs elsewhere
Items categorized as Conveyors or Pallets & Loading Platforms must not be placed here, as they fall under their own distinct segments in the Material Handling taxonomy. Furthermore, do not list manual or powered transportation trucks unless they are specifically classified under the dedicated Jacks & Lift Trucks subcategory.
Using subcategories
If your item belongs to a more specific grouping such as Personnel Lifts, Hoists, Cranes & Trolleys, Pulleys, Blocks & Sheaves, Jacks & Lift Trucks, or Winches, you should select that subcategory to ensure the highest level of relevance.
Implementation in your feed
In your feed, use either the ID 131 or the full path: Business & Industrial > Material Handling > Lifts & Hoists. While this attribute is optional, providing it manually prevents Google from miscategorizing your inventory. Remember that product_type remains a separate field for your internal organization and does not replace this mandatory taxonomy requirement.