Google product category

Pallets & Loading Platforms

Category ID503011
Full path for the feedBusiness & Industrial > Material Handling > Pallets & Loading Platforms

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

  • Shipping Pallets
    Shipping Pallets
  • Wood Pallet
    Wood Pallet
  • TOTALPACK Euro Pallet
    TOTALPACK Euro Pallet
  • Black Plastic Pallet
    Black Plastic Pallet
  • EPAL Euro Pallet
    EPAL Euro Pallet
  • ORBIS Nestable Shipping Plastic Pallet
    ORBIS Nestable Shipping Plastic Pallet
  • Heavy-Duty 4-Way Entry Wooden Pallet
    Heavy-Duty 4-Way Entry Wooden Pallet
  • CP Pallet
    CP Pallet
  • Plastic Pallet Vestil
    Plastic Pallet Vestil
  • Heavy-Duty Pressed Wood Pallet
    Heavy-Duty Pressed Wood Pallet
  • Corona Base Plastic Pallet
    Corona Base Plastic Pallet
  • Steel Pallets
    Steel Pallets
  • Vestil Blue Plastic Pallet
    Vestil Blue Plastic Pallet
  • Recycled High Density Polyethylene Pallet
    Recycled High Density Polyethylene Pallet
  • Orbis Nestable Heavy Duty Open Deck Pallet
    Orbis Nestable Heavy Duty Open Deck Pallet

About the Pallets & Loading Platforms Category

The Pallets & Loading Platforms category, identified by ID 503011, resides within the Material Handling branch of the Google product taxonomy. It is the most specific designation available for equipment designed to support, stack, or transport industrial goods.

Products Included in This Category

This category is intended for base supports used in warehouses and shipping logistics. Examples from the US market include:

  • Standard shipping pallets made from wood, pressed wood, or recycled high-density polyethylene.
  • Specific industry-standard units like Euro pallets, EPAL pallets, and CP pallets.
  • Heavy-duty load-bearing bases, including nestable plastic pallets, 4-way entry wooden pallets, and specialized steel pallet structures.
  • Open-deck or closed-deck loading platforms designed for heavy-duty material handling.

What Belongs Elsewhere

Do not use this category for equipment that actively lifts, hoists, or moves goods via integrated machinery. Items like hydraulic lift tables, crane attachments, or mechanical hoists belong in Lifts & Hoists. Similarly, if your product is a rolling or automated system for moving items from one location to another, such as belt systems or roller tracks, it should be categorized under Conveyors.

Feed Implementation

To assign this category in your feed, use either the ID 503011 or the full path: Business & Industrial > Material Handling > Pallets & Loading Platforms. While this attribute is optional, providing it prevents Google from misclassifying your items, though it does not replace your own internal product_type classification.

Frequently asked questions

Should I use the numeric ID or the full path for 503011?
Both are accepted by Google, but the numeric ID is often preferred because it is language-independent and simplifies feed management.
Does this category require specific attributes like size or color?
No, specific attributes like size, color, gender, or age_group are typically required only for apparel, not for material handling equipment.
What happens if I do not provide a google_product_category?
Google will attempt to categorize your product automatically, but this can lead to incorrect classifications that may hurt your ad performance.

This category in other languages

ru
Бизнес и промышленность > Оборудование для транспортировки материалов > Паллеты и погрузочные платформы
uk
Бізнес та промисловість > Обладнання для транспортування матеріалів > Палети та навантажувальні платформи