Is it mandatory to use the google_product_category attribute for these signs?

It is optional, but providing the correct category ensures Google understands exactly what your product is, which can prevent it from being misclassified.

Should I use the numeric ID or the text path in my feed?

You can use either the ID 7322 or the full path. The numeric ID is often preferred because it is language-independent and less prone to formatting errors.

Does this category influence my ad reach?

No, the category does not limit who sees your ads. It is primarily used to tell Google the nature of your product so they can apply the correct attributes and policies.

Google product category

Business Hour Signs

Category ID7322

Full path for the feedBusiness & Industrial > Signage > Business Hour Signs

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Bazic Business Hours Sign
COSCO Business Hours Sign Kit
Hillman Business Hours Sign
Weekly Business Hours Sign
Custom Business Hours Signs
Everbilt Plastic Business Hours Sign
Excello Global Products Business Hours Hanging Chalkboard
Hy-Ko Business Hours Window Cling Sign Kit
Custom Business Hours Storefront Vinyl Decal Sign
Unique Bargains Changeable Waterproof Store Shop Business Hour Sign
Pen+Gear Business Operating Hours Sign
Cosco Static Cling Sign Business Hours
Sutter Signs Business Hours Sign
U.S. Stamp & Sign Plastic Business Hours Sign
SignMission Business Hours Aluminum Sign

Understanding Business Hour Signs (ID 7322)

The Business Hour Signs category, identified by the numeric ID 7322, covers signage specifically designed to communicate operational hours to customers. It resides within the Business & Industrial > Signage path and is categorized at the third level of the taxonomy.

This category includes products intended for storefronts, windows, and entrances to display opening and closing times. Based on examples from the US market, this includes items such as plastic business hour plaques, window clings, vinyl decals, hanging chalkboard signs for operating hours, and aluminum signs that feature customizable or static time displays. These items are strictly for informing patrons about daily or weekly availability.

Do not include products that fall into neighboring categories. For instance, signs stating simply 'Open' or 'Closed' belong under Open & Closed Signs, while signs used for emergency exits, traffic direction, or facility identification should be mapped to the respective categories like Emergency & Exit Signs, Road & Traffic Signs, or Facility Identification Signs. Digital display hardware belongs in Digital Signs, and general safety or policy warnings belong in Safety & Warning Signs or Policy Signs respectively.

There are no subcategories available for this category, so it remains the most specific level for these signs. Always ensure your mapping is as precise as possible to help Google classify your inventory correctly.

You can populate the google_product_category attribute using either the ID 7322 or the full path: Business & Industrial > Signage > Business Hour Signs. Note that this attribute is optional but highly recommended to avoid automatic misclassification by Google systems.

Frequently asked questions

Is it mandatory to use the google_product_category attribute for these signs?: It is optional, but providing the correct category ensures Google understands exactly what your product is, which can prevent it from being misclassified.
Should I use the numeric ID or the text path in my feed?: You can use either the ID 7322 or the full path. The numeric ID is often preferred because it is language-independent and less prone to formatting errors.
Does this category influence my ad reach?: No, the category does not limit who sees your ads. It is primarily used to tell Google the nature of your product so they can apply the correct attributes and policies.

This category in other languages

ru: Бизнес и промышленность > Знаки и обозначения > Вывески с часами работы
uk: Бізнес та промисловість > Знаки та позначення > Вивіски з годинами роботи