Is it mandatory to include the google_product_category attribute?

It is optional, but highly recommended. Providing a specific category prevents Google from misclassifying your items, which can improve ad relevance.

Can I use the product_type attribute instead of the google_product_category?

No. The product_type attribute is a free-form field for your own internal classification and does not replace the standardized Google taxonomy requirements.

Should I use the numeric ID or the full text path?

You can use either. The numeric ID is preferred by many managers because it is language-independent and less prone to formatting errors in your feed.

Google product category

Facility Identification Signs

Category ID5897

Full path for the feedBusiness & Industrial > Signage > Facility Identification Signs

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

General Trash Floor Sign Ring
No Storage Floor Sign
CREATIVE SAFETY SUPPLY Floor Sign Bundle
Brady Oxygen In Use Sign
BRADY Safety and Facility Signs and Labels
Pre Made Floor Sign Bundle
FOD Control Area Yellow Diamond
Deliveries In Rear Sign Brady
Brady Label
Brady Restroom Sign
BRADY Sign

Facility Identification Signs (ID 5897)

Facility Identification Signs are organized under the path Business & Industrial > Signage > Facility Identification Signs and hold the unique numeric ID 5897. This specific category is intended for markers and notices used to direct personnel, identify locations, or label internal equipment within a commercial or industrial setting.

Examples from the US market include items such as:

Restroom or designated area labels
Floor-mounted directional floor signs
Instructional notices regarding oxygen usage or trash disposal
Internal area control labels or site-specific facility signage

These products are distinct from signs designed for specific regulatory or external purposes. If your item falls into a neighboring group, you must select the more appropriate category to ensure Google properly classifies your feed data. Items that belong elsewhere include:

Safety & Warning Signs for hazardous alerts
Emergency & Exit Signs for safety egress
Road & Traffic Signs for external movement
Security Signs for monitoring or restricted access
Business Hour or Open & Closed Signs for retail storefronts

Because there are no subcategories for this classification, you should use this level for all general facility identifiers. To add this to your feed, input either 5897 or Business & Industrial > Signage > Facility Identification Signs in the google_product_category attribute. While this attribute is technically optional, providing the numeric ID ensures your products are classified with maximum precision, preventing the algorithm from defaulting to a broader, less relevant category for your industrial inventory.

Frequently asked questions

Is it mandatory to include the google_product_category attribute?: It is optional, but highly recommended. Providing a specific category prevents Google from misclassifying your items, which can improve ad relevance.
Can I use the product_type attribute instead of the google_product_category?: No. The product_type attribute is a free-form field for your own internal classification and does not replace the standardized Google taxonomy requirements.
Should I use the numeric ID or the full text path?: You can use either. The numeric ID is preferred by many managers because it is language-independent and less prone to formatting errors in your feed.

This category in other languages

ru: Бизнес и промышленность > Знаки и обозначения > Знаки идентификации помещений
uk: Бізнес та промисловість > Знаки та позначення > Знаки ідентифікації приміщень