Should I use the numeric ID or the full category path?

You can use either, but the numeric ID 360 is preferred because it is language-independent and less prone to formatting errors.

Is it mandatory to include the google_product_category attribute?

It is optional, but providing it ensures Google classifies your products correctly. If omitted, Google will attempt to categorize them automatically, which can often lead to errors.

Can I use product_type instead of google_product_category?

No, product_type is a separate, free-form attribute for your own internal classification and does not replace the required Google taxonomy category.

Google product category

Intercoms

Category ID360

Full path for the feedElectronics > Communications > Intercoms

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Ritron Wireless Access Control System
Alpha Communications Intercom
Contacta Flush Mounted System
EARTEC UltraLITE Intercom Setup
Wireless Video Doorbell Camera
Window Counter Intercom System
M Buder 2 Way Voice Intercom System
Aiphone Interior Control Station Intercom
Aiphone Box Set for JO Series
Godox Skytalk Air Full-duplex Wireless Intercom
DNAKE Smart Intercom System
Hollyland Solidcom Se Full Duplex Wireless Intercom
BFT Multicom Lite Intercom
LiftMaster Smart Video Intercom
Saramonic WiTalk Wireless Intercom System

Understanding the Intercoms Category

The Intercoms category, identified by the numeric ID 360, falls under Electronics > Communications > Intercoms. This classification is specifically designed for systems intended for two-way voice or video communication between different locations within a building or site.

What Belongs in Category 360

This category is intended for specialized hardware used for direct communication. Examples from the US market include:

Smart video intercom systems and apartment access control stations.
Full-duplex wireless headset systems for professional team coordination.
Flush-mounted communication systems for public service counters.
Interior control stations and wall-mounted door communication units.
Two-way voice systems for home or commercial building management.

What Belongs Elsewhere

Items that do not fit in this category should be directed to the following neighboring groups:

Communication Radio Accessories: For batteries, chargers, or headsets related to walkie-talkies.
Communication Radios: For handheld two-way radios and personal transmission equipment.
Video Conferencing: For webcams or software-based meeting hardware systems.
Intercom Accessories: For mounting hardware, power supplies, or cables specific to intercoms.
Telephony: For standard landline phones or cordless home phone systems.

Please note that this category has no further subcategories, meaning this is the most specific designation available for these communication devices.

Feed Implementation

To assign this category, use the ID 360 or the full path Electronics > Communications > Intercoms in your google_product_category attribute. While optional, providing this value prevents Google from miscategorizing your inventory using its automated systems.

Frequently asked questions

Should I use the numeric ID or the full category path?: You can use either, but the numeric ID 360 is preferred because it is language-independent and less prone to formatting errors.
Is it mandatory to include the google_product_category attribute?: It is optional, but providing it ensures Google classifies your products correctly. If omitted, Google will attempt to categorize them automatically, which can often lead to errors.
Can I use product_type instead of google_product_category?: No, product_type is a separate, free-form attribute for your own internal classification and does not replace the required Google taxonomy category.

This category in other languages

ru: Электроника > Связь > Системы двусторонней связи
uk: Електроніка > Зв'язок > Системи двостороннього зв'язку