Understanding the Coffee Category
The Google product category for Coffee is identified by ID 1868. It falls under the hierarchy of Food, Beverages & Tobacco > Beverages > Coffee, representing the most specific classification level for coffee-related items in the Google taxonomy.
Products Belonging to This Category
This category is designated for all forms of coffee intended for consumption. Examples of products found in the US market that belong here include:
- Ground coffee blends and roasts
- Whole bean coffee
- Instant coffee granules
- Single-serve coffee pods and capsules
- Cold brew coffee concentrates or ready-to-drink options
If your inventory includes specialty single-origin beans, dark roast espresso, or standard medium roast grounds, this category is the appropriate designation for your product feed.
Exclusions and Categorization
Do not use this category for beverages that are not coffee. Items such as hot chocolate, tea, infusions, sports drinks, fruit-flavored drinks, or powdered beverage mixes belong in their respective neighboring categories, such as Hot Chocolate, Tea & Infusions, or Powdered Beverage Mixes. Alcoholic beverages, even those containing coffee flavor, must be categorized under Alcoholic Beverages.
Feed Implementation
To include this in your feed, use the numeric ID 1868 or the full string: Food, Beverages & Tobacco > Beverages > Coffee. While the attribute is technically optional, providing the category manually ensures higher accuracy than Google’s automated system. Always maintain your own internal classifications using the product_type attribute, as it serves a different purpose than the mandatory google_product_category taxonomy.