Non-Dairy Milk Category Overview
The Non-Dairy Milk category, identified by ID 5724, is the designated classification for plant-based liquid alternatives to animal-derived milk. Its full taxonomy path is Food, Beverages & Tobacco > Beverages > Non-Dairy Milk, sitting at level 3 of the Google product taxonomy.
What Belongs in This Category
This category is intended for beverages made from plant sources that serve as direct substitutes for dairy milk. Based on US market results, examples include:
- Oat milk products like Planet Oat and Oatly.
- Almond-based beverages such as Califia Farms, Malk, and Blue Diamond Almond Breeze.
- Soy-based drinks like Silk, Pacific Foods, and Edensoy.
- Specialty plant milks including coconut milk from So Delicious, macadamia milk from Milkadamia, pecan milk from Pecana, flax milk from Good Karma, and organic plant-based blends like Kiki Milk.
What Does Not Belong Here
Products that do not fall under this category should be directed to the correct neighboring segments. Do not include standard animal-based milk, which belongs in the Milk category, or buttermilk products. Furthermore, items such as hot chocolate, soda, juice, coffee, tea, sports drinks, or powdered beverage mixes must be mapped to their specific respective categories. Alcoholic beverages or vinegar-based drinks are also excluded from this grouping.
Implementation Details
To classify your items, use the numeric ID 5724 or the full path: Food, Beverages & Tobacco > Beverages > Non-Dairy Milk. While the google_product_category attribute is optional, providing it manually prevents Google from miscategorizing your products, ensuring better alignment with relevant ad policies.