Google product category

Cigarettes

Category ID3151
Full path for the feedFood, Beverages & Tobacco > Tobacco Products > Cigarettes

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

  • Camel Blue
    Camel Blue
  • Marlboro Red Label
    Marlboro Red Label
  • Philip Morris Red
    Philip Morris Red
  • Bond Street Red Selection
    Bond Street Red Selection
  • Malibu Smooth
    Malibu Smooth

Cigarettes Category Overview

The Cigarettes category, identified by the ID 3151, is part of the Google product taxonomy under the path Food, Beverages & Tobacco > Tobacco Products > Cigarettes. This category is specifically reserved for standardized cigarette products and serves as a terminal level in the taxonomy tree, meaning there are no further subcategories available for this classification.

What Belongs in This Category

This category is intended for traditional manufactured cigarettes. Examples of products found in the US market that fit this classification include various styles of Camel, Marlboro, Philip Morris, and Bond Street cigarettes. These items are distinct retail tobacco products sold in packs or cartons intended for smoking. Merchants should ensure that all tobacco items are mapped accurately to prevent issues with Google’s automated categorization system, which may otherwise misclassify these items.

What Does Not Belong Here

Items that do not fall under the Cigarettes category should be mapped to their appropriate neighbouring categories within the Tobacco Products branch. These include:

  • Cigars
  • Loose Tobacco
  • Chewing Tobacco
  • Vaporizers & Electronic Cigarettes
  • Smoking Pipes

If you are selling vaping hardware or specialized pipe tobacco, you must use the specific categories listed above rather than the Cigarettes label to ensure compliance with product attribute requirements.

Feed Implementation

You can populate the google_product_category attribute using either the ID 3151 or the full string: Food, Beverages & Tobacco > Tobacco Products > Cigarettes. Remember that while this attribute is optional, providing the ID is preferred as it is language-independent and reduces classification errors in your feed.

Frequently asked questions

Is it mandatory to use the google_product_category attribute for cigarettes?
It is optional, but providing it is highly recommended. If you omit it, Google will attempt to categorize your products automatically, which can often lead to incorrect results.
Can I use the product_type attribute instead of google_product_category?
No. The product_type attribute is a free-form field for your internal organization, whereas google_product_category must strictly follow the official Google taxonomy.
Does this category affect who sees my ads?
No. The category influences which product attributes Google expects you to provide and which policies apply, but it does not dictate audience targeting or ad visibility.

This category in other languages

ru
Продукты, напитки и табачные изделия > Табачные изделия > Сигареты
uk
Продукти харчування, напої та тютюнові вироби > Тютюнові вироби > Сигарети