Should I use the ID or the full path in my feed?

Both work, but using the numeric ID 777 is preferred because it is language-independent and less prone to errors during feed processing.

Is it mandatory to include the google_product_category attribute?

It is optional, but providing it is recommended. If you omit it, Google will try to categorize the item automatically, which can lead to inaccuracies.

Can I use product_type to replace the google_product_category?

No, product_type is for your own internal classification. It does not replace the required google_product_category attribute in your feed.

Google product category

Personal Lubricants

Category ID777

Full path for the feedHealth & Beauty > Personal Care > Personal Lubricants

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Gun Oil H2O Water-Based Lube
X Lube
Elbow Grease H2O Classic Gel
Good Clean Love Rehydrate Ultra Moisturizing Vaginal Gel
Slippery Stuff Gel
pjur Original Silicone Lubricant
Oasis Silk Lubricant
Good Neighbor Pharmacy Lubricating Gel
Fuck Water Clear Lube
Aloe Lube by Dame
Wet Platinum Silicone Lubricant
Pixie Menstrual Cup Lube
Booty Eaze Back Door Comfort Gel
SBR Trislide Skin Lubricant
Coconu Oil Based Lubricant

Personal Lubricants Category Overview

The Personal Lubricants category, identified by ID 777, is specifically designated for intimate moisturizers and gels used during sexual activity or personal comfort. Within the Google product taxonomy, this category is positioned under Health & Beauty and Personal Care.

What Belongs in This Category

This category is intended for products designed for intimate use. Based on examples from the US market, appropriate items include water-based, silicone-based, and oil-based lubricants. Specifically, you should categorize products such as vaginal moisturizing gels, classic lubricating gels, and specialized comfort gels for intimate areas. These products are formulated for personal application and differ from massage oils or general skin care items.

What Does Not Belong Here

Do not use this category for products that are intended for general skin health or hygiene, as these belong to other sections under Personal Care. For instance, do not list items such as massage oils, which belong in Massage & Relaxation, nor general shaving gels, which are categorized under Shaving & Grooming. Furthermore, do not include sanitary products or feminine hygiene items, as those should be classified under Feminine Sanitary Supplies. Items intended for specialized skin friction reduction in sports, like anti-chafing sticks, may also require a different classification if they are not explicitly intended for intimate or sexual use.

Feed Implementation

To assign this category, use the ID 777 or the full path: Health & Beauty > Personal Care > Personal Lubricants. While the attribute is optional, providing the ID ensures Google applies the correct policies to your products.

Frequently asked questions

Should I use the ID or the full path in my feed?: Both work, but using the numeric ID 777 is preferred because it is language-independent and less prone to errors during feed processing.
Is it mandatory to include the google_product_category attribute?: It is optional, but providing it is recommended. If you omit it, Google will try to categorize the item automatically, which can lead to inaccuracies.
Can I use product_type to replace the google_product_category?: No, product_type is for your own internal classification. It does not replace the required google_product_category attribute in your feed.

This category in other languages

ru: Красота и здоровье > Личная гигиена > Гигиенические смазки
uk: Краса та здоров'я > Особиста гігієна > Гігієнічні змазки