Is it mandatory to use the google_product_category attribute for sex toys?

It is optional, but strongly recommended. If you omit it, Google may assign a category automatically, which can often lead to incorrect classification and reduced ad performance.

Can I use product_type instead of google_product_category?

No. The product_type attribute is a free-form field for your own internal organization, whereas google_product_category is a mandatory classification system for Google's internal matching.

Should I use the numeric ID or the full path in my feed?

Both are acceptable. The numeric ID (778) is generally preferred because it is language-independent and less prone to formatting errors during data processing.

Sex Toys — Google Product Category 778

Sex Toys

Category ID778

Full path for the feedMature > Erotic > Sex Toys

About the Sex Toys Category

The Sex Toys category, identified by ID 778, is a specific classification within the Google Product Taxonomy designed for adult intimate products. It sits at the third level of the taxonomy, falling under the Mature > Erotic parent branch, and should be used to precisely define these items in your product data feed.

What Belongs in This Category

This category is intended for intimate devices and accessories designed for sexual pleasure or enhancement. Items typically classified here include various mechanical or electronic devices used for stimulation. Using the correct category ID ensures that Google understands the nature of your inventory accurately, which is essential for proper ad delivery and compliance within the Google Shopping ecosystem.

What Does Not Belong Here

Products that do not fall into this category should be directed to more appropriate neighbouring sections within the Erotic parent category. These include:

Erotic Clothing: All intimate apparel and lingerie.
Erotic DVDs & Videos: Any recorded adult media content.
Erotic Books or Magazines: Printed adult literature or publications.
Erotic Food & Edibles: Consumable goods with an adult theme.
Erotic Games: Board games or interactive entertainment.
Pole Dancing Kits: Specialized exercise or dance equipment.

Feeding Requirements

To use this category, you can include either 778 or Mature > Erotic > Sex Toys in your google_product_category attribute. While this attribute is optional, providing it manually is highly recommended as it prevents Google from miscategorizing your items based on automated scans, ensuring better overall feed data quality.

Frequently asked questions

Is it mandatory to use the google_product_category attribute for sex toys?: It is optional, but strongly recommended. If you omit it, Google may assign a category automatically, which can often lead to incorrect classification and reduced ad performance.
Can I use product_type instead of google_product_category?: No. The product_type attribute is a free-form field for your own internal organization, whereas google_product_category is a mandatory classification system for Google's internal matching.
Should I use the numeric ID or the full path in my feed?: Both are acceptable. The numeric ID (778) is generally preferred because it is language-independent and less prone to formatting errors during data processing.

This category in other languages

ru: Товары для взрослых > Эротика > Секс-игрушки
uk: Товари для дорослих > Еротика > Секс-іграшки