About Film & Television Digital Downloads
The Film & Television Digital Downloads category is designated by ID 543529 within the Google product taxonomy. It is specifically intended for movies and television shows sold as digital assets rather than physical media, occupying the path Media > DVDs & Videos > Film & Television Digital Downloads.
What belongs here
This category is for media content provided electronically. Based on examples from the US market, this includes:
- Individual feature films and blockbusters
- Digital movie bundles and multi-film collections
- Television show series and seasonal episodes
- Movies offered in various high-definition formats like HD, 4K, or UHD
Use this category when the customer receives a digital code, a link to stream, or an electronic file for immediate download to a device or account, including platforms that support movie portability.
What does not belong here
If the customer receives a physical disc or tape, the item should not be placed here. Refer to these neighbouring categories instead:
- Film & Television DVDs: Use this for standard or physical disc-based movie media.
- Film & Television VHS Tapes: Use this exclusively for magnetic tape-based analog media.
Ensure that physical merchandise is never grouped with digital downloads, as this triggers feed errors and incorrect ad targeting expectations from Google.
How to add to your feed
You may provide either the numeric ID 543529 or the full path Media > DVDs > Film & Television Digital Downloads in your google_product_category attribute. While this attribute is optional, explicit categorization helps Google avoid incorrect automatic assignments and ensures your product data aligns with the correct listing requirements for digital media.