Understanding Presentation Supplies (Category ID 964)
The Presentation Supplies category, identified by the numeric ID 964, resides within the Office Supplies branch of the Google Product Taxonomy. Specifically, its full path is Office Supplies > Presentation Supplies. This category is designed for products essential for teaching, public speaking, business meetings, and visual demonstrations.
What Belongs in Presentation Supplies
This category is intended for items specifically used to communicate information to an audience or facilitate a presentation environment. Based on real-world examples from the US market, this includes items such as dry-erase boards, chalkboard surfaces, and various display boards used in offices or classrooms. If you are selling presentation surfaces, this is the correct classification. Furthermore, this category covers professional presentation tools. Examples include wireless presenters, laser pointers for highlighting visual aids, and document cameras used to project physical objects or documents. Additionally, you should include structural presentation equipment here, such as lecterns, podiums, and professional artist easels or tabletop easel stands. Easel pads and transparency films designed specifically for overhead projection or screen printing are also correctly placed within this category.
By utilizing this category, you ensure that your products are properly indexed for users searching for classroom or boardroom equipment. Using the correct ID helps Google understand the function of your product, distinguishing a digital document camera from a standard consumer camera.
What Does Not Belong Here
It is important to distinguish this category from neighbouring office supply classifications. Products categorized under Filing & Organization or General Office Supplies, such as file folders, staplers, or storage bins, do not belong here. Similarly, Office Equipment (which might include printers or calculators), Office Instruments, and Paper Handling supplies fall outside the scope of this category. Name Plates, Shipping Supplies, and Desk Pads or Blotters are also separate categories. Items such as office furniture like chairs or large storage units should be checked against Office & Chair Mats or general furniture categories. Impulse Sealers, Book Accessories, and Office Carts are also distinct categories. If your product is a piece of furniture that does not serve as a presentation platform, such as a standard desk or cabinet, it should not be placed in category 964.
When to Choose a Subcategory
Because Presentation Supplies is a level 2 category, it is often more beneficial to utilize one of the specific subcategories provided by the Google taxonomy if your product fits clearly into one. For instance, if you exclusively sell dry-erase boards or wireless presenters, check the deeper tree structure for those specific labels. There are currently seven deeper categories available under the sub-headers, including specific types of display hardware and projection equipment. Always strive to provide the most granular classification possible; this reduces ambiguity for the Google algorithm and ensures that specific product attributes related to those subcategories are applied correctly to your feed.
How to Implement Category 964 in Your Feed
You can define this attribute in your Google Merchant Center feed by using either the numeric ID or the full path. The system accepts: 964 or Office Supplies > Presentation Supplies. Remember that the google_product_category attribute is technically optional, but supplying it manually is strongly recommended to avoid incorrect automatic categorization by Google's automated systems. Note that the google_product_category is distinct from your own product_type attribute. While product_type allows you to use your own internal taxonomy for organization, google_product_category must adhere strictly to the Google provided list. Ensure that you do not confuse the two; keeping your own product_type descriptive is great for your internal management, but it will not replace the requirement for a valid Google taxonomy value for your ads to perform optimally.