Understanding the Virtual Currency Category
The Virtual Currency category, identified by the ID 5935, is a specific classification within the Google product taxonomy designed for intangible digital assets used as value within ecosystems. Its full path in the taxonomy is Software > Digital Goods & Currency > Virtual Currency, falling under the third level of the organizational tree.
What Belongs in This Category
This category is intended for digital tokens, credits, or balance top-ups that hold value within specific games, gaming platforms, or crypto-based redemption services. Based on examples found in the US market, this category includes:
- Crypto-based gift cards used to purchase various digital assets.
- In-game currency packs for sports simulation and competitive titles.
- Virtual credits used to purchase items within social casino or metaverse games.
- General-purpose digital game store balance cards or specific platform currency tokens.
What Does Not Belong Here
Products that are not virtual currencies should be directed to their appropriate categories within the Digital Goods & Currency branch. Avoid placing static creative assets here; for instance, Stock Photographs & Video Footage, Computer Icons, Desktop Wallpaper, Fonts, Digital Artwork, and Document Templates have their own specific categories. If your product is a physical gift card that grants access to non-currency software or a standard template, ensure it is categorized according to its primary function rather than its payment method.
How to Use This in Your Feed
You can populate the google_product_category attribute by using either the numeric ID 5935 or the full path Software > Digital Goods & Currency > Virtual Currency. While this attribute is optional, providing it manually prevents Google from miscategorizing your digital goods.