Should I use the numeric ID or the full path for my feed?

You can use either, but the numeric ID (1247) is preferred because it is language-independent and less prone to formatting errors.

Can I use product_type to replace google_product_category?

No, product_type is a free-form attribute for your own internal organization, whereas google_product_category is required by Google to understand your inventory.

What happens if I do not categorize my products at all?

Google will attempt to assign a category automatically, but this may result in an incorrect or overly broad classification, which can negatively impact your ad performance.

Card Games — Google Product Category 1247

Card Games

Category ID1247

Full path for the feedToys & Games > Games > Card Games

Product examples in this category (US market)

Real products found in Google Shopping, shown as examples.

Liar's UNO Card Game
USAopoly Flip 7 Card Game
PlayMonster Five Crowns Game
Monopoly Deal Card Game
Cards Against Humanity
Magilano Skyjo Card Game
Exploding Kittens Card Game
Sip or Spill Card Game
DSS Games You Laugh You're Out
Spin Master Games Jumanji Card Game
Go F Yourself! Card Game
Doomlings Classic Game
Unstable Unicorns Game
Fluxx Zombie Game
Dutch Blitz Game

Understanding the Card Games Category

The Card Games category, identified by the numeric ID 1247, is a specific classification within the Google product taxonomy. It falls under the path Toys & Games > Games > Card Games and represents the most granular level available for these products.

This category is intended for tabletop card games designed for entertainment. Based on examples from the US market, this includes social party games like Cards Against Humanity, strategy-based card games such as Exploding Kittens, Monopoly Deal, and Unstable Unicorns, as well as classic-style card games like Dutch Blitz and Five Crowns. Whether they involve matching, trick-taking, or bluffing, if the primary component is a deck of cards, it belongs here.

What Belongs Elsewhere

If your product involves components other than cards, it likely belongs in a neighbouring category. Do not use this category for the following:

Card Game Accessories: Items like card sleeves, storage boxes, or shufflers belong here.
Board Games: If the primary gameplay relies on a game board, pieces, or miniatures, it goes here instead.
Poker Chips & Sets: Gambling-related equipment or professional casino-style kits have their own dedicated category.
Blackjack & Craps Sets: These should be classified under casino-style gaming equipment rather than general card games.

Since there are no further subcategories for ID 1247, this is the final destination in the hierarchy for your card game products.

In your feed, use the attribute google_product_category with the value 1247 or Toys & Games > Games > Card Games. While this attribute is optional, providing the ID ensures Google applies the correct policies immediately without relying on automated and potentially inaccurate classification.

Frequently asked questions

Should I use the numeric ID or the full path for my feed?: You can use either, but the numeric ID (1247) is preferred because it is language-independent and less prone to formatting errors.
Can I use product_type to replace google_product_category?: No, product_type is a free-form attribute for your own internal organization, whereas google_product_category is required by Google to understand your inventory.
What happens if I do not categorize my products at all?: Google will attempt to assign a category automatically, but this may result in an incorrect or overly broad classification, which can negatively impact your ad performance.

This category in other languages

ru: Игры и игрушки > Игры > Карточные игры
uk: Ігри та іграшки > Ігри > Карткові ігри