Drake Cooper
📍 416 S 8th StDrake Cooper is a Boise, Idaho-based, 100% employee-owned full-service advertising agency with over 40 years of experience. The agency specializes in helping mid-market brands amplify their voice through a comprehensive suite of services. Their strategic offerings include corporate positioning, brand evolution, mission and vision development, and providing strategic counsel for branding challenges. The agency conducts extensive market research using quantitative, qualitative, and ethnographic methods to generate consumer and internal stakeholder insights. In the realm of creative campaigns, they manage brand launches, product rollouts, and full-funnel marketing initiatives. Their branding services encompass the development of style guides, logos, and foundational branding elements. The web development team builds and maintains sites on open-source platforms, with specific expertise in Enterprise WordPress and eCommerce, while also incorporating AR and emerging technologies. Drake Cooper provides end-to-end media services, including strategy, planning, and buying for both online and offline channels, supported by Marketing Mix Modeling (MMM). Their technical capabilities cover MarTech integration, including AI, responsible consumer data management, ad operations, and marketing software deployment. They also manage data analytics, providing dashboards and ROI reporting through data warehousing. Content creation is a core pillar, with capabilities in videography, photography, and short-form video production. Their 'Findability' search strategy includes SEM, SEO, GEO (Generative Experience Optimization), and voice search. The agency serves ambitious brands and has received recognition as an AdAge Small Agency of the Year for the Northwest region. Their approach focuses on delivering innovation and actionable insights to solve complex marketing challenges.
