NAF Digital, Inc.
đ 165 W Grand AveNAF Digital, Inc. is a digital media agency specializing in programmatic advertising, lead generation, and performance-based marketing. The agency provides comprehensive media planning and buying services, assisting clients in developing and executing digital campaigns across national and local markets. Their core service offerings include programmatic media buying, real-time bidding (RTB), cost-per-call lead generation, and various forms of retargeting, such as site retargeting, keyword search retargeting, and sender domain targeting. They manage campaign trafficking, ad serving operations, and creative development to ensure effective campaign execution. NAF Digital also provides traffic monetization services for publishers, helping them optimize ad inventory to increase CPMs. Their inventory placements span content portals, broadband ISPs, and directory sites. The agency works with various industries, including automotive and hospitality, as evidenced by their case study portfolio. They leverage partnerships with platforms such as Yellow Pages (YP.com) and Yelp to provide clients with enhanced directory advertising, display presence, and local search opportunities. The agency maintains a presence with offices in Chicago and Aliso Viejo, California. Their methodology focuses on providing campaign efficiencies and planning support for organizations that may lack an internal media team, acting as a partner throughout the entire lifecycle from initial planning to final ad execution. They utilize third-party ad trafficking and verification through partners like Zedo and DoubleVerify to ensure placement quality and campaign transparency.
