Just sharing a recent experience in case it helps other authors working with Amazon ads agencies. We hired Amplify Marketing to run Amazon advertising campaigns. After about eight weeks they informed us they would not continue the engagement (they stated our books were 'past their prime') but said they would continue optimizing campaigns through the end of March and ensure a smooth transition. Instead, once the prepaid ad balance ran out the campaigns were paused without any warning, which caused a complete advertising blackout during the transition — exactly the scenario we had been assured would not happen. At no point were we notified that the balance was close to being exhausted or that campaigns would be paused without additional funds. What was also surprising is that the engagement was effectively halted after only eight weeks. Anyone who runs Amazon ads knows that campaigns typically require sustained testing and optimization cycles before meaningful conclusions can be drawn, and the metrics at that stage were not indicative of a failed campaign. To their credit they refunded the original service fee, but the lack of communication left us in a worse operational position than when we started. If you’re working with agencies on Amazon ads, I’d strongly recommend clarifying: • how spend thresholds are handled • whether campaigns will ever be paused without notice • and exactly what a “smooth transition” means operationally Hopefully this helps someone avoid the same situation.
Amplify Marketing Services LLC
📍 4221 Haralson Ct SEAmplify Marketing Services LLC is a digital marketing firm that specializes in providing strategic consulting and multi-channel advertising management services. The agency focuses on two primary niches: book publishers and nonprofit organizations. For the publishing industry, Amplify manages complex Amazon Ads campaigns, utilizing their expertise to optimize product listings and increase return on investment for books and book brands. Their services extend to broader digital strategies across multiple platforms, including Meta, Google, YouTube, Hulu, Disney, Spotify, and Pinterest. For nonprofit organizations, the agency manages fundraising initiatives, lead generation, social media campaigns, and email marketing efforts designed to expand the reach of various missions. Their approach is data-driven, emphasizing measurable results and professional communication. The firm operates as an external consulting partner, assisting established entities like Tyndale House Publishers, Lexham Press, and The Gospel Coalition with search advertising and digital growth strategies. Based in Grand Rapids, Amplify positions itself as an expert resource for organizations seeking to navigate complex advertising environments, particularly within the digital space for books and charitable causes.
Customer Reviews(13)
I need help with marketing my book. Pick up your own damn crutch! A memoir!
Franklin and his team at Amplify Marketing have done a fantastic job in serving The Gospel Coalition with our search ad needs. They bring cutting edge expertise to bear on the unique requirements of our marketing. Professional, highly attentive and data-driven. I highly recommend their services.
The team at Amplify Marketing are fantastic. Not only have they helped us to grow our business through Amazon and Google ads, but they've shown us new ways to optimize our data and make the best online impression possible. They are experts in their work, eager to share their knowledge, thoughtful, professional, and all-around great partners to have!
Amplify has been instrumental in greatly improving our digital marketing efforts. Their team of experts have assisted us with multi-channel ad management in Facebook, Google display, Pinterest, and native ads. But they don’t just report the latest set of numbers. Amplify deeply analyzes the data and provides strategic input on where we can make improvements and ideas for where we can go next. We have worked with other digital vendors in the past and have never seen results like this. It is true partnership, and we can tell their team really cares about our success!
