VICI is a Grand Rapids, Michigan-based agency specializing in growth and operations for ecommerce brands. With over a decade of experience, the firm focuses on the end-to-end management of digital stores, particularly within the Shopify ecosystem. Their service offerings include custom Shopify store design and development, encompassing theme customization, landing page optimization, product page enhancements, and B2B or wholesale portal setups. Beyond core development, VICI provides technical and on-page SEO services to improve search rankings, site speed, and organic traffic conversion. The agency manages paid advertising campaigns across channels like Google Ads, Facebook Ads, and LinkedIn, providing full-funnel management for ecommerce growth. Additionally, they offer retention marketing through email and SMS campaigns, utilizing platforms such as Klaviyo to manage flows and campaigns designed to increase customer lifetime value. VICI also provides comprehensive store migration services, transitioning businesses from platforms including WooCommerce, BigCommerce, Wix, Squarespace, and Magento to Shopify while preserving URL structures and customer data. In addition to their specialized Shopify work, the agency offers branding services including logo design and brand identity development, as well as broader web development services using WordPress, PHP, Laravel, and various no-code platforms. Their technical toolkit includes industry-standard software such as SEMrush, Ahrefs, Moz, Screaming Frog, Figma, Adobe XD, and various creative design tools. VICI serves businesses across the United States, positioning themselves as a centralized partner for brands looking to launch, scale, or optimize their online retail presence through a combination of design, development, and data-driven marketing strategies.
I love VICI and will continue to grow my business with them. They help with tech but also advice on outreach and networking. I also love their flexibility and ability to meet me where I am at in the moment. I'm excited to have them as a partner!
Mike and Natalie have been an Integral part of building our business from the ground up. I can honestly say without them we would be not be where we are today regarding the success of our business. Always available and always on top of things. If you’re looking for a company that provides the type of services that they provide, you couldn’t ask for anyone better.
Professional and fast graphic design. Always responsive when I need a quick turnaround. Fair prices. No complaints.
Working with Michael and Natalie was really a breath of fresh air. I've had a lot of mixed experiences with folks from online "gig" platforms that are primarily overseas contractors, and appreciated the speed and ease of communication of working with someone in my time zone.
Professional, prompt and precise!
